High degree of quality is right format at Cambridge

VOLUME sales have their value but the conscious decision of Cambridge auctioneers Cheffins (15% buyer's premium) to go for quality rather than quantity – relegating lower-end consignments to fortnightly general outings and keeping the best for five well-promoted annual sales – has proved a winning format.

“We spend on producing a good-quality catalogue which is our shop window and this is reflected in th…

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