Trend watch: Jean Ghika on….

“Female buyers accounted for 28% of all jewellery bought at Bonhams in 2016 compared to 24% in 2011, with their average spend more than doubling. In the last three years, Bonhams’ jewellery department has recorded a 25% increase in buyers from the Far East and an 11% increase in buyers from the US.“

Demographics

Online

“In 2016, almost one in four jewellery lots was purchased online at Bonhams (24%) …

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