Vintage Valentine cards: a regular sight at ephemera fairs
A clever piece of marketing from the oil company Shell and with slightly saucy automobile-referenced lines, this Valentine dates from a tradition of sending cards to Shell’s female customers who had accounts at their garages. This ran from 1938-75, apart from an interruption during the war years.
The card comes from the large collection of Malcolm Warrington, a council member of the Ephemera S…