Virtual letter: What a chatbot told us about the digital art market

Last month Sotheby’s announced it would be using the Dutch auction format – whereby the price starts high and is reduced until a buyer is found – for some sales of digital art, sparking a flurry of online media coverage. Its new Gen Art Program will start with an auction on July 26.

This is the first time Sotheby’s has conducted a Dutch auction. What could this initiative mean fo…

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